Pocophone Lives On As Poco Becomes An Independent Brand Mobilityarena

POCO was a sub-brand of Xiaomi, similar to how Redmi is a sub-brand. But now, it will operate on its own. The news was shared in a tweet by Manu Kumar Jain, who is Global VP Xiaomi and MD of Xiaomi India.

What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own. Join me in wishing @IndiaPOCO all the best. — Manu Kumar Jain (@manukumarjain) January 17, 2020 What this means is that the Pocophone is not dead and lovers of the brand can expect a Pocophone F2 (or POCO F2) soon. Rumours of the yet to be announced device are already in the air. POCO will operate with its own resources, design language, and market strategy separate from Xiaomi. ideally, this should mean that POCO phones will no longer be rebranded versions of existing Xiaomi phones, like the F1 was. But then, we do not know that for sure.